Creative Direction, Art Direction, Concepting, Design for Slack’s 2018 Global Campaign. Slack was a sponsor for the 2018 World Cup, and this creative ran during that as well as afterwards, all over the world.
Photo Art Direction, Event/Activation Design & Art Direction, Concept Development. This stylish Ad Campaign turned IRL event was created for San Francisco Department of Environment, in collaboration with Farmuse and MostLikelyTo. Coinciding with the increase in California’s plastic bag tax, the goal was to get more San Franciscans to switch to reusables. The first step was an all city ad campaign with a focus on Outdoor and Transit ads as well as online that positioned reuse as something that is always in style. At first glance looking like a high fashion ad, they showed the true diversity of the city and how good of a look reuse really is.
The next step was to bring the photoshoot to the masses. We built a popup fashion photo studio that appeared at street fairs and farmers markets all across the city. In exchange for a commitment to reusables visitors got their photo taken in our amazing assortment of vintage clothes, and a reusable mug, bottle or tote bag.
In-Store signage for Cracker Barrel. Art Direction, Creative Direction, Concepting, Design.
Creative Direction, Art Direction, Design, Concept Development, Branding. A rebrand and website redesign and creative strategy for a digital payments provider focused on radically improving the speed, security and convenience of payments to consumers.
SuperGreen: Creative Direction, Art Direction, Director. SuperGreen is a campaign and activation for CleanPowerSF to get more San Franciscans to switch to green power. We built a living room, painted it entirely green and took it to farmer’s markets and block parties around the city. A collaboration with Farmuse & Most Likely To.
Creative Direction, Photo & Video Art Direction, Concept Development, Brand Development, Social Media Content, Design. Built on the idea that people deserve better, healthier energy, RIOT is 100% plant-powered energy, flavored with real fruit. Zero chemicals. Zero added sugar. Organic ingredients.
Creative Direction, Art Direction, Concept Development, Design, Copywriting, Social Media Content, Retail. RISE is an Illinois based chain of Dispensaries with 70+ locations. As creative director for the Agency of Record I worked in a variety of channels for the chain as well as other dispensaries they owned and all the product brands on their roster.
What follows are some seasonal and general brand campaigns as well as a few infotainment social videos.
Prop Styling for Red Kap’s 2023 Holiday campaign
Art Direction, Creative Direction, Concepting.
Concepting / Art Direction / Design
Art Direction, Creative Direction.
TWO WOMEN is an experimental short film written and directed by Chrimmons. It follows two women on a mission. It is currently on the festival circuit and is an Official Selection of Defy Film Festival, Paris Women’s Festival, Hallucinea Film Festival, Octopus Marquee Independent Film Festival and BIMIFF.
A private link for viewing is available upon request. (once it’s festival run is complete it will be shared publicly here).
Here is a collection of my Mixed Media / Collage art work. Many of these pieces are available for purchase. Inquire for more info.
Various AI / Midjourney imagery I created for clients and personal use.
Director.
Branding, Creative Direction, Art Direction, Styling. Pizza Friend is a sporadic pizza popup and mobile pizzeria. It is undoubtedly the best pizza in Nashville, TN. It’s promoted entirely via social media so the brand and communications are all built to thrive in that environment.
Collaboration with Eric Haag & R0b Re3d.
Concepting / Design / Illustration
Art Direction, Concepting, Prop Styling/Set Dressing. Photopraphy: Emily B. Hall. Wardrobe, Hair Makeup: Sam Roe.
Concepting / Art Direction / Layout
Photographer: Diana Zalucky
Art Direction, Creative Direction, Design
Web Design, Art Direction, UX, Wireframing.
Concepting / Art Direction / Layout.
Photography: We Are The Rhoads
Concepting/Art Direction/Layout
Photography: Diana Zalucky
Short Film collaboration with Katie Straughn for The Crappy Magic 2018 Art Show. Directing, Writing, Concepting.
Print projects for various clients utilizing multiple techniques, color formats, etc.
Creative Direction, Concpeting, Art Direction, Design.
Creative Direction, Design, Event Design. Branding and event creation for Red Bull’s marketing department retreat.